Buying ads in Google search results is one of the fastest ways businesses can increase visibility and expand their online footprint.
According to Similarweb, the search engine giant handles 90% of all search traffic in the United States. Therefore, it’s the best ad platform for businesses looking for the highest level of visibility and engagement. However, successful ad campaign management can be challenging.
Google’s Gemini AI is here to make the process easier with the launch of the Gemini AI Google Ads campaign model.
With Google’s new AI, all your ad-quality worries could soon be in the rearview mirror.
What Is Gemini AI?
Gemini AI is Google’s latest artificial intelligence model. The model can work with text, images, videos, voice, and code. The robustness of the model is why the company has now added it to Google Ads.
It promises to streamline the ads campaign management process for marketing enthusiasts across the globe.
How Does Gemini AI Work for Search Ads?
Running a Gemini AI Google Ads campaign is simple. Business owners will communicate with a chatbot based on the Gemini model to discuss campaign specifics. All it needs is your website link to get to work. The AI can generate:
- Relevant keywords
- Conversion-friendly headlines and ad copy
- Possible images to use
- Possible links to include
The entire process of using Gemini AI for ads will be conversational. Once the AI has generated the elements, you can focus on picking the best elements that meet your needs. The AI can further tweak your selections. You also retain the right to approve specific assets before the campaign launch.
Measurable Improvement to Ad Campaigns
Most advertisers and analysts agree that the Gemini AI Google Ads campaign will significantly cut campaign setup time while providing the foundation for better ad campaigns.
Reports from early adopters also show that using the model increases your chances of getting a “Good” or “Excellent” ad Strength rating by up to 42% and boosts conversions by an average of 12%.
The Future of Ad Search
Looking at the early reviews about Gemini AI Google Ads campaigns, it’s clear that Google will continue improving the use of AI in search marketing.
According to industry estimates, generative AI will have a $40 billion impact on digital advertising and ad revenues each year, with niches such as B2B technology, e-commerce, and healthcare seeing the most changes.
US and UK marketers can now run a Gemini AI Google Ads campaign.
