Would you describe your small business as having a strong digital presence?
Almost everyone looks for what they need online before visiting a store or office. You’re nowhere if it isn’t your business listing that pops up when they click “Search.” Mastering SEO and local search optimization can solve this problem.
Here’s how to put your small business on the digital map.
What “Local” Does for SEO
Local search engine optimization isn’t complicated. Localizing your content simply ensures that your business pops up in searches related to a specific geographical area—your service area.
Can people nearby find your products or services when they need them? A bakery in Austin with strong local SEO comes up first when someone in the neighborhood types “fresh bread near me.” An optimized plumbing website based in Washington State will show up when someone needs help with a “leaky faucet” emergency in Seattle.
Local SEO is like having a big, flashing sign pointing customers your way.
How Traditional SEO Falls Short in Local Searches
The goal of general SEO is slightly different. It aims to improve visibility on a national or global scale. What should your small business prioritize—general SEO or local search optimization? The rule of thumb considers your physical presence in the world.
Is your small business tied to a specific location? These businesses might focus solely on local SEO:
- Restaurants and cafes
- Retail shops
- Service-based businesses
- Healthcare providers
If you aren’t an established company operating in several states and you aren’t an e-commerce-only operation, local SEO is for you.
A Quick Guide To Dominating Local Search Results
Gone are the days of spending huge amounts on ads. Follow these steps to start ranking locally on SERPs:
Claim Your Google My Business Profile
Did you know the information on Google Maps hails from Google My Business? Authenticate your business via text, email, or video call. Once your profile is active, add the following:
- Full business name
- Physical address
- Business category
- Operating hours
- Phone number
Then, add a listing of your offerings.
Create a Mobile-Friendly Website
Local searches happen on smartphones and tablets. Does your site suit a small screen? Mobile optimization ensures quick loading, clearly displayed information, and easy navigation to contact details, directions, and services.
Choose Location-Based Keywords
What are your industry’s most relevant search terms? Incorporate them naturally throughout your website content, URLs, headings, and metadata.
Put Your Brand’s Local SEO Plan Into Action
Digital platforms are here to stay, so your business’s SEO and local search optimization needs to remain competitive. If you haven’t started yet, there’s no time like now.
