How often do you reach for your phone or tablet to get things done? Mobile apps have permeated our daily lives, and many small businesses now use them to connect with customers. Keep reading and see why they’re a game-changer.
The New Digital Frontier for Small Businesses
Just a decade ago, most companies had a minimal digital presence, limited to one social media profile or a basic ad. Fast forward to today, and you would be hard-pressed to succeed without a strong digital strategy.
Consumer behavior and rapid technology adoption have transformed everything. People spend over 3.5 hours daily on their mobile devices, with 88% of that time dedicated to apps over websites. Consumers are also 50% more likely to book services through mobile apps over other channels.
Unlocking Growth Through Small Business Apps
Your brand appears on their home screen each time someone downloads your app. Whether you’re in the healthcare, retail, or hospitality industry, mobile business solutions bring many other worthwhile advantages:
Boost Consumer Convenience
Put yourself in your client’s shoes. Wouldn’t you rather order food, shop, or book a service with just a few taps? Beyond accessibility, small business apps can give useful information like hours, locations, or promotions.
Some companies take it to the next level through online payment options, real-time delivery tracking, and gaming elements. These features make an otherwise ordinary process feel fun and easy.
Go Beyond One-Size-Fits-All With In-Depth Personalization
You’ll notice one common denominator when looking at the top brands in your industry. They create a fine-tuned experience for each customer. Sophisticated mobile applications for small businesses can provide the following:
- Product or service suggestions based on browsing history
- Discounts for birthdays and other important dates
- Push notifications for upcoming promotions or updates
- Saved preferences, like favorite restaurants or ordering history
Create Faster, Smarter, Better Customer Support
Few things feel more frustrating than an unreachable or unhelpful service provider. Mobile CRM for SMBs makes support simple and fast through in-app messaging, help centers, feedback forms, and live chat boxes.
AI-powered tools answer simple questions instantly, too.
Simplify Workforce Management and Operations
Mobile apps aren’t just for customers — they’re great for your team, too. Use them to track tasks, assign projects, and send updates in real time. Field workers can log hours, share reports, or upload photos directly from their phones.
With everything in one place, collaboration also becomes easier. Business productivity apps are a smart way to keep everyone connected and on the same page wherever they are.
Do you need more insight? Analytics and other digital tools for entrepreneurs help managers monitor performance anytime, anywhere. Apps can even streamline inventory management with barcode scanning features.
Driving App-Based Business Growth to New Heights
Mobile apps are perfect for small businesses because they’re often accessible. You don’t need a big budget to create something impactful. Start small with basic features your customers need and add more as you grow.
