Staying on top of cybersecurity threats as a business owner is no walk in the park. These strides demand the right antivirus programs, firewalls, and security teams, to name a few. However, because online attacks are always evolving, your business relies on the right predictions to prepare for what’s coming.
As luck would have it, Google recently uncovered some potential cybersecurity threats 2025 might bring. Let’s review what your business might be facing this year.
Deepfakes Fooling the Masses
Google predicts that deepfakes will be one of the biggest cybersecurity threats 2025 business owners will face. Attackers use AI deepfake technology to study faces and voices and then use generative AI for cyber attacks. The content closely replicates the person so the attacker can make controversial or misleading statements, initiate fraudulent transactions, or steal information.
Could malicious actors imitate you as a business owner or executive to trick your employees into divulging crucial data? Could they deceive your customers into revealing information via social engineering attacks like phishing campaigns? If so, your customers’ trust and your business’ good standing are at stake.
State-Sponsored Attacks Contributing to Global Tensions
Another potential cybersecurity threat 2025 businesses might face is state-sponsored attacks. Google predicts that, while these attacks weren’t exactly non-existent before, the trend will grow as the “Big Four” exacerbate geopolitical cybersecurity risks. One of these four nation-state actors threatening Western cybersecurity includes China, which reportedly uses zero-day vulnerabilities and custom malware against embedded systems.
Ransomware Aiding Attackers
Third on the list of cybersecurity threats 2025 business owners could face is ransomware, which has burgeoned since the creation of ransomware-as-a-service. It primarily concerns data theft and extortion. Cybercrime business models involve writing their own malicious software programs and paying ransomware operators to launch the attacks.
If your company is attacked, the software will block your computer systems. The idea is that they remain nonfunctional until you pay your hackers. You’ll want to prevent these issues, so it’s time to be proactive.
Business Need To Be Looking for Cybersolutions
Is your business ready for the cybersecurity threats 2025 might bring?
For better threat visibility and detection, Google suggests turning to cloud security, including SIEM and SOAR platforms. They also promote multi-factor authentication and quantum-resistant cryptography for sensitive data protection. Either way, your business can no longer ignore the risks online.
