Some business owners obsess over the Google algorithm, appeasing it with keywords, clear and concise website layouts, and more. These factors are crucial for ranking highly on SERPs so searchers find that company instead of its competitors but do mobile apps deserve that same consideration? Below are the pros and cons of building a mobile app for your small business.
The Benefits Behind App Developments
Mobile apps are more than just another small business channel since they prove effective digital tools that enhance what you’ve already built.
Engaging with Customers Unlike Ever Before
Once these customers download your app, optimize customer engagement. For instance, if using your online website, searchers only know about sales while on the site (especially if they’re not on an email or SMS messaging list). Apps, however, provide push notifications, so the moment a promotion begins, they receive an alert, always staying in the loop in real-time, which they’ll appreciate.
So, building a mobile app for your small business makes customers feel valued with these constant updates. They’ll also feel the business’ efforts are personalized if you send reminders about items left in carts and special promo codes for recently viewed items. These customers will continue engaging with the app while also boosting your revenue.
Making Yourself More Accessible to Your Audience
According to Shopify, 45% of all web traffic across the US occurs via mobile devices. Many of these users find these devices faster than desktops and, therefore, more convenient since they can hop on the internet without delay.
If you want them to view your business similarly, consider an app to make your company seem more accessible and convenient. With an app, users click one button to connect with you rather than type in a URL or google your brand.
Collecting Data for Better Insight
However, viewing your customers’ habits can help you do more than just turn a cold lead warm or revive an abandoned cart.
Data collection provides insight into all customer behavior and preferences so you know who your target audience is and what they like. It also shows you which of your items or services are more desirable than others, which marketing efforts are more effective, and other analytics that provide operational optimization. You can make informed decisions, giving you an edge over the competition.
The Challenges That Come With Mobile Apps
While most businesses create loyal followers via a mobile app, not all do. For instance, if you sell electronics, furniture, or other long-lasting items, your customers won’t need to constantly connect with you for more products or services after their initial purchase. So, creating an app may not be a justifiable or cost-effective investment.
For companies providing regular services, from clothing to coffee shops, app development costs are as high as updates are time-consuming. Fixing bugs regularly is also vital for improving user experience, all of which cause some small companies to struggle.
So, consider your budget, preferences, and company goals to decide whether building a mobile app for your small business is best.
