AI can produce stunning visuals for creative projects, but is it viable for commercial use? The last thing any business wants is to face legal trouble over copyright issues.
The latest Adobe Firefly video generation model aims to change that.
Adobe’s Strategic Shift Toward AI-Powered Solutions
Almost everyone who has worked in digital creation knows Adobe. Their many offerings include:
- Web design
- Photo and video editing
- Vector manipulation
- Animation software
- Mobile app development
AI’s rise adds another dimension to the company’s strategy. This technology is everywhere now—teachers need to check for ChatGPT usage in their student’s work, social media users question the authenticity of images, and AI chatbots have replaced humans in various industries.
Adobe unveiled Firefly in May 2023. The program allows users to create images from text through gen-AI. While this approach is a step in the right direction, the focus soon shifted to something bigger: AI-powered video generation.
Unveiling Text-To-Video Technology
In September 2024, Adobe presented Firefly Video, a gen-AI tool capable of 1080p and 4K video creation. Revenue the company shared in December disappointed some investors and sent stocks down to 14%.
Only time will tell whether the pivot to AI will pay off. Users who pay more to access the latest video features may help raise revenue expectations in the future. Business owners can try Firefly Video in beta through the Firefly web app or Generative Extend in Premiere Pro.
Adobe’s Advantage in AI Ethics and Legal Use
Copyright concerns hold companies back from using gen-AI. Nobody wants legal trouble over unlicensed content. Clear guidelines and protections are critical for establishing trust in these new technologies.
Developers built the Adobe Firefly video generation app with this trust in mind. The model only trains on Adobe’s licensed content, a library of hundreds of millions of assets the company has collected over the years.
You won’t have to worry about infringing on someone’s content credentials for AI-generated videos and harming your brand’s reputation.
Leveraging Gen-AI Videos for Business Growth
Why should you consider using an IP-friendly AI video model? It brings many worthwhile advantages, including:
- Cost-effectiveness: Produce quality content without needing a full production crew. Imagine saving money on studio rentals, equipment, and staff.
- Speed: Many gen-AI programs can produce content in minutes. It’s perfect for tight deadlines.
- Creative freedom: Your team can now experiment with ideas quickly. Adobe Firefly, for example, can generate clips from text or image prompts, change camera angles, create images from 3D sketches, and craft motion design elements.
- Scalability: Easily create more content as your business grows. It adds minimal strain to resources while delivering consistent results.
Adobe’s AI portfolio transforms creative workflows worldwide. To date, it has generated an astounding 18 billion assets, and the number keeps rising exponentially.
With tools like the Adobe Firefly video generation model, AI empowers teams to innovate faster. Why not see where it can take your creativity next?
