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Modern Buyer Engagement Strategies

Modern Buyer Engagement Strategies

Knowing what your customers need and want is the foundation of all winning marketing campaigns. Without a solid understanding of their pain points and preferences, it’s virtually impossible to successfully engage buyers and turn prospects into customers. To...
Data Backup Tools Are Letting Businesses Down

Data Backup Tools Are Letting Businesses Down

Suppose you ask any IT professional about the critical elements of disaster recovery planning. In that case, data backups will undoubtedly top the list. Whether there’s a natural disaster or a cyber attack, a full backup of your business’s data ensures that you can...
Beware: Fake Google Meet Invites Hide Malware

Beware: Fake Google Meet Invites Hide Malware

Suppose we didn’t have enough reasons to dread meetings. In that case, a recent rise in virtual scams using fake Google Meet invitations might be the final nail in the coffin. In this new type of phishing, hackers send out spoofed invitations to meetings and then...
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