Now we know what happened at Target. 40 Million credit & debit cards stolen between Nov. 27 – Dec. 15, 2013. 70 Million records stolen with name, address, and email address of Target shoppers. 46% drop in profit at Target in Q4-2013. $200 Million estimated cost to credit unions and banks for reissuing 21.8 million cards. $100 Million estimated cost to upgrade Target’s payment terminals to support Chip-and-PIN enabled cards.